Terms of Service
Last updated: September 25, 2026
These Terms of Service ("Terms") govern your use of the services provided by CallFairy, operated by Primetime Base LLC, 249 W Jackson St #2024, Hayward, CA 94544-1811 ("CallFairy," "we," "us"). Contact: yourcallfairy@gmail.com.
Age Restriction
You must be at least 18 years old to use our services and to consent to receive SMS messages from us.
1. The Services
CallFairy provides business automation services — principally missed-call text-back and lead follow-up messaging — delivered through the GoHighLevel platform, under the plans and pricing published at callfairy.com or in a signed Client Service Agreement. Where a signed agreement and these Terms conflict, the signed agreement controls.
2. Acceptable Use
You agree not to use the Services to:
- Send messages to phone numbers for which you lack legally required consent.
- Upload purchased, scraped, or otherwise non-consented contact lists.
- Send unlawful, deceptive, harassing, or infringing content.
- Attempt to circumvent STOP/opt-out handling, quiet hours, or carrier registration requirements.
- Resell or white-label the Services without written permission.
Violation may result in immediate suspension of the Services.
3. Messaging Compliance
All text messaging through the Services is subject to the TCPA, CTIA guidelines, and carrier rules, including A2P 10DLC registration under each client's own business identity. No messages will be sent until carrier registration is approved. The first automated reply to a missed call identifies the business, includes "Reply STOP to opt out," and contains no marketing pitch. STOP requests are honored immediately; no messages are sent 9 PM–8 AM recipient local time.
SMS program disclosures
- Program: CallFairy messaging.
- Frequency: Message frequency varies by your interaction with the business.
- Cost: Message and data rates may apply.
- Opt-in: You opt in by calling the business (your caller ID number is used for the reply), by providing your number through our website forms and agreeing to receive texts, or by verbally agreeing during a call.
- Opt-out: Reply STOP to cancel. You will receive one confirmation message and no further texts.
- Help: Reply HELP for help, or contact yourcallfairy@gmail.com.
- Consent is not a condition of purchase.
- Carriers are not liable for delayed or undelivered messages.
4. Fees and Billing
Fees are as published or as stated in your signed agreement. Monthly plans are billed in advance and are month-to-month unless otherwise agreed. Setup fees are non-refundable once configuration begins. You authorize us to charge your payment method on file.
5. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, CALLFAIRY IS NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR LOSS OF PROFITS. OUR TOTAL LIABILITY WILL NOT EXCEED THE FEES YOU PAID IN THE 3 MONTHS BEFORE THE CLAIM. We do not guarantee specific business results, and the Services depend on third-party platforms and carriers outside our control.
6. Indemnification
You agree to indemnify and hold harmless CallFairy and Primetime Base LLC from claims arising from your breach of these Terms, your violation of messaging laws, or phone numbers or content you provide.
7. Governing Law and Disputes
These Terms are governed by the laws of the State of California. The parties will first attempt to resolve disputes through good-faith negotiation; unresolved disputes will be submitted to the state or federal courts located in Alameda County, California.
8. Changes
We may update these Terms by posting a revised version with a new "Last updated" date. Continued use of the Services after changes take effect constitutes acceptance.