Privacy Policy

Last updated: September 25, 2026

CallFairy ("we," "us"), operated by Primetime Base LLC, 249 W Jackson St #2024, Hayward, CA 94544-1811, provides automation services to small businesses, including missed-call text-back and lead follow-up messaging delivered through the GoHighLevel platform. Contact: yourcallfairy@gmail.com.

1. Information We Collect

Information you provide directly

Name, business name, email address, phone number, and billing information when you inquire about or purchase our services.
Business details you share for service configuration (branding, messaging preferences, phone numbers of your customers that you direct us to message on your behalf).

Information collected automatically

Website usage data (pages visited, device type, approximate location) via standard analytics tools.
SMS program data: phone numbers, message content, delivery records, opt-in/opt-out events, and timestamps for messages sent through our services. We log the inbound missed call that triggers an automated reply as the consent source for that contact.

2. How We Use Information

To provide, configure, and support the Services.
To send service-related communications (account notices, billing, support).
To operate the SMS program, including consent logging, STOP/HELP handling, and quiet-hours enforcement (no messages 9:00 PM–8:00 AM recipient local time).
To comply with legal obligations (TCPA, CTIA guidelines, carrier requirements).

3. Mobile Information — Non-Sharing Statement

We do not share your mobile information with third parties or affiliates for marketing or promotional purposes. Mobile phone numbers and SMS consent data are used solely to operate the messaging services you requested. They are shared only with the service providers necessary to transmit messages (our messaging platform and carriers), who are contractually restricted from using that data for their own purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

4. Data Sharing Generally

Outside of the mobile-information rule above, we share personal information only:

With service providers who help us operate (hosting, payments, messaging platform), under confidentiality obligations.
When required by law, court order, or to protect our legal rights.
In connection with a business transfer (e.g., sale of the business), with notice to you.

We do not sell personal information.

5. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

Know what personal information we collect, use, disclose, and sell/share (we do not sell).
Delete personal information we hold about you, subject to legal exceptions (e.g., records we must retain for TCPA compliance).
Correct inaccurate personal information.
Limit the use of sensitive personal information (we do not collect sensitive personal information beyond what is strictly necessary).
Non-discrimination for exercising these rights.

To exercise these rights, contact yourcallfairy@gmail.com with the subject line "Privacy Request." We will verify your identity and respond within 45 days as required by law. You may designate an authorized agent to act on your behalf with your written permission.

6. Data Retention

We retain message logs, consent records, and opt-out records for at least 4 years to comply with TCPA record-keeping expectations. Other personal information is retained only as long as reasonably necessary for the purposes above.

7. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No system is perfectly secure; we cannot guarantee absolute security.

8. Children's Privacy

Our services are directed to businesses, not children. We do not knowingly collect information from children under 13.

9. SMS Program Disclosures

CallFairy text messaging

Program: CallFairy messaging. You may receive an automated text reply when you call CallFairy and the call is missed, and follow-up messages about your inquiry. The first reply identifies the business and contains no marketing pitch.
Frequency: Message frequency varies by your interaction with the business.
Cost: Message and data rates may apply.
Opt-in: You opt in by calling the business (your caller ID number is used for the reply), by providing your number through our website forms and agreeing to receive texts, or by verbally agreeing during a call.
Opt-out: Reply STOP to cancel. You will receive one confirmation message and no further texts.
Help: Reply HELP for help, or contact yourcallfairy@gmail.com.
Consent is not a condition of purchase.
Carriers are not liable for delayed or undelivered messages.

10. Changes to This Policy

We will post updates here with a revised "Last updated" date. Material changes will be announced by email to current clients.